Recently, Amare Crystal, a new brand under SKE, has joined hands with SKE Crystal Bar to start an amazing journey in London.
The innovative UK lifestyle brand Amare Crystal entered Britain in the year 2022 with the international debut of its flagship Amare Crystal One. In 2023, Amare Crystal obtained great achievement and a good reputation thanks to its innovative design and unique flavors.
As the third largest e-cigarette consumer market in the world, the UK is one of the most supportive countries in the world for e-cigarettes. According to the Office for National Statistics, the population of the UK will reach 67.28 million by 2021 and is on the rise. The adult population is estimated to be 53.4 million, with 14.4% of adults smoking (equivalent to approximately 9.68 million adults), and the UK government plans to achieve a smoke-free environment by 2030. There are approximately 3.4 million adult e-cigarette users, with a penetration rate of 35%, the highest in the world, and the market for e-cigarettes will be approximately US$3.4 billion in 2021, up 16.9% year-on-year.
As the capital of the UK, London's strong cultural heritage, diverse social structure, and rich human background give it a unique charm that sets it apart from other cities in the world. According to a study, London is a hotspot for e-cigarettes in the UK, with Londoners spending nearly ￡50 a month on e-cigarettes or around 400 RMB. On average, Londoners consume nine bottles of vape oil per week. This makes London a must for brands in their initial expansion into the UK market.
Joining Amare Crystal One on the tour will be the UK's hottest-selling brand SKE CRYSTAL Bar. As the UK's leading disposable e-cigarette, the SKE Crystal Bar has been attracting queues since its launch and we believe that the Amare Crystal will be the next SKE CRYSTAL Bar, which will be a big hit with consumers. In the meantime, we look forward to seeing the SKE Crystal Bar and Amare Crystal One in every vape shop in London, UK!